Hammermill: Paper Made Right®

Hammermill is Paper Made Right®. Even for projects made wrong.

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Following the stellar performance of the first three Reels of the campaign, which delivered an impressive threefold spike in engagement, an average of 59 saves per post, and an immediate 10.5% surge in follower count, “The Artist” came back to celebrate the 4th of July and Thanksgiving with her… distinctive artistic vision.

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Static social efforts highlighted how Hammermill paper is made
right for business, right for the planet, and right to stay 99.99% jam-free.

Sometimes, though, that 0.01% slips through.

This #GivingTuesday, we’re working with One Tree Planted to help restore forests and biodiverse habitats.

Our donation helps plant 50,000 trees — that’s over 12X as many as you can see in the cards below.🌲

Join the cause here: https://t.co/mqnKuNgLTr. Just $1 plants one tree! pic.twitter.com/WysAIqbXWN

— Hammermill (@Hammermill) November 29, 2022

😱 pic.twitter.com/ivmj8E4uey

— Hammermill (@Hammermill) October 30, 2022

Building on a successful previous influencer partnership with viral TikTokker Beard Al, I helped craft this script to keep the good times—and the reams—rolling in.

@beard_al Hammermill Strikes Again #hammermill #paper #dadjokes ♬ original sound – Beard Al(ex)

I also helped shape a more playful tone in community management replies.